G-forces Meet Graphs: Analyzing 50+ Years of Formula 1 Sponsorship Using GDS
summary
Graph schema encodes brands, annual deal squad nodes and yearly deal instances so 54 seasons, ~10,000 deal-years (≈3,300 unique deals) across ~2,000 brands and 371 industries link to sports squads; analyses run with Neo4j GDS using GDS centrality and projections to rank team importance by industry, test similarity (no pair exceeds ~85% sponsor overlap) and reveal a surprisingly high rate of non‑exclusive same‑industry sponsors; model is implemented and reproducible, and path‑finding and community detection are proposed next.
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chapters (9)
- 0:00Introduction and team intro
- 1:07Why money drives F1
- 3:17Data challenges and graph solution
- 5:07Building the sponsorship graph model
- 7:37Model flexibility and example deal
- 9:02Graph scale and data insights
- 9:45Key sponsorship findings
- 11:53Future research directions
- 12:57Beyond F1 applications and closing
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