How Nuveen Reinvented Employee Comms with Viva Engage
summary
Nuveen maps communications to the balance sheet by linking engagement to retention and productivity, backing decisions with external benchmarking and a tech-first shift into AI-era workflows. The team takes Viva Engage from 0 to 100 and grows reach to 2.5 million impressions in under three years with 25,000+ reactions, and deliberately moves nearly all org announcements and culture activity onto Viva Engage while keeping email reserved for non‑conversational use.
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chapters (7)
- 0:00Drawing the line from communications to the balance sheet
- 0:22Welcome: Sarah Lundy with Dan Mulcahey of Nuveen
- 0:32Why a comms leader attends a tech conference
- 1:01Challenging conversations with leaders about new tools
- 1:36Success story: taking Viva Engage from 0 to 100
- 1:52The metrics: 2.5 million impressions and 25,000+ reactions
- 2:12The shift away from email
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