Driving Microsoft 365 & Copilot Adoption
summary
Capgemini describes running Viva Engage across 340,000+ employees to turn sponsor activations (Ryder Cup, America’s Cup, Le Mans) into viral employee challenges that replace email and double down on reach when leaders post, with measurable lifts in views. They run three Copilot communities (licensed users, certified champions, and a large Copilot Chat) and report the open Copilot Chat stays focused — peer Q&A and shared prompts drive answers not chaos — and teams use prompt iteration as a daily AI hack.
AI-written summary · about
chapters (12)
- 0:00Welcome from Allison Michels, Viva Engage product group
- 0:25Why the M365 Community Conference matters to a comms leader
- 1:11Showing up as a communicator in a sea of IT pros
- 1:51Reactions to the Viva Engage roadmap session
- 2:30Leadership visibility: how Capgemini drives reach by getting leaders to post
- 3:19Employee challenges and sports sponsorships as cultural moments
- 3:58From email blast to end-to-end Viva Engage campaign
- 5:11When a previous winner from India joins the next campaign organically
- 5:31The three Copilot communities at Capgemini
- 6:33Why the open Copilot Chat community stays focused, not chaotic
- 7:20Favorite AI hacks for communicators
- 8:30Advice for comms pros just getting started: test, test and learn
related talks
23mKEYNOTE: From Copilot to Flight Captain
39mGrow your business with Copilot extensions and marketplace
12mFrom personal Copilot to group Copilot... how AI in Microsoft 365 is evolving with
23mEnabling ISVs to transform industries in the age of copilots
12mThe mechanics of building and extending Microsoft Copilot
45mExploring Copilot Capabilities
19mVoices from the Skies: Real world lessons to help drive Copilot adoption and ROI
20mPowering the Cockpit: Boost Your M365 Flight Crew | Boost Microsoft 365 with Cowork, Scout & More