Building Culture through Communication
summary
Shows actual practices: drafting with an imaginary panel of four reader types (new joiner designer PM leadership blunt-questioner), using emoji cues (megaphone, pointy hand), TLDR sections, dates with time zones and shout‑outs, and building a comms plan/playbook for joins, leaves and promotions. Demonstrates an ELI5 post that scaled from staff channel to public GitHub, and a rule of no major announcements in monthly meetings to build trust. Omitting facts (where someone goes next) produces needless questions.
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chapters (10)
- 0:00Intro
- 0:51Why focus on Communication?
- 1:47Communication pitfalls
- 3:49Culture in Comms
- 11:48Comms from Culture
- 13:08Imaginary Panel
- 16:45Consistent Language
- 20:30Commitments
- 22:41Comms Plan
- 24:17Playbooks
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