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Triple N: News, Needs, Notifications

on YouTube 25m
TalkinDutchat Internet of Things Rotterdam 2021 · 2021-04-06..04-09· [data-visualization]

speaker

name:Rutger Verhoeven
links:none on file

resources

video:https://youtu.be/LECaOVhN4LU
slides:none on file

summary

Triple N: News, Needs, Notifications presents Smartocto’s approach to increasing reader engagement by designing editorial strategies and smart notifications that match audience needs. It applies the BBC World Service user-needs model (update me, keep me on trend, give me perspective, educate me, divert me, inspire me) to tailor notifications and story angles so journalism delivers added value beyond facts and builds stronger reader relationships.

AI-written summary · about

chapters (11)

  1. 0:00Introduction
  2. 2:09BBC user needs research
  3. 7:49User needs in fashion news
  4. 10:18BBC examples per need
  5. 13:04Challenges with user needs
  6. 15:10Overproduction of factual news
  7. 16:54Triple N partners
  8. 18:19Goals and algorithm
  9. 20:28Content buttons and personalization
  10. 21:52Omroep Brabant case study
  11. 23:18Reactions and content direction

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