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Better Decisions in Social Media Marketing (...)

on YouTube 32m
TalkinPolishat infoShare 2013 · 2013-05-16..05-17· [developer-experience]

speakers

name:H. Tworkowski
links:none on file
name:J. Zając
links:none on file

resources

video:https://youtu.be/sDvaeXsdKAk
slides:none on file

summary

Sotrender demonstrates an automated analytics tool that analyzes Polish and international Facebook, Twitter and YouTube accounts to replace routine analyst work and generate actionable recommendations. The tool produces monthly reports, crisis alerts and concrete benchmarks (e.g., organic reach ≈17%) and finds that entertainment posts drive highest engagement while product posts often underperform, illustrated by examples like T‑Mobile engagement stunts and Serce i Rozum content.

AI-written summary · about

chapters (8)

  1. 0:00Wprowadzenie do social media
  2. 2:58Najbardziej angażujące treści
  3. 6:36Komunikacja dwustronna i feedback
  4. 11:57Forma i czas publikacji treści
  5. 18:50Cele strategii w social media
  6. 22:02Pomiar i standardy badawcze
  7. 24:34Podsumowanie i nagrody
  8. 25:17Pytania i odpowiedzi

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