Free demos! The secret to instant visibility!

on YouTube ↗59m

" summary

Concrete play-and-release rules: demos on Steam unlock festival placement and streamer plays and can drive 40,000 wishlists in a month (multiple examples). Pick a target duration (25–60 minutes), design a hook + cliffhanger, add calls to action on start/pause/quit/end and use the Steam overlay wishlist popover. Keep the demo live, instrument it with analytics and event hooks (median playtime ~12 minutes, 70th percentile ~25m), and iterate from playtest data to raise conversion and playtime.

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" chapters (15)

1. 0:00Start
2. 4:36Shareware Heroes by Richard Moss
3. 12:09Marketing Funnel
4. 15:10Tips for a Good Demo
5. 17:49Minimize Tutorial
6. 23:38Dos Prompt
7. 27:51Solitaire
8. 28:10Bonus Tip
9. 29:08Scarlet Hollow
10. 31:25Development Cycle
11. 31:59Demo Marketing
12. 32:41Betas
13. 41:31How To Know if It's Working
14. 52:04Scarlett Hollow
15. 54:38Last Minute Tips