UX for Non-UXers
summary
Reframes UX as a repeatable six-step process (understand, define, generate, evaluate, refine, build/measure) and applies it to a real YouTube copyright redesign: starts with user interviews and a discussion guide, collects annotated screenshots via an in-app feedback button, uses analytics and a 10‑point Likert “hats” survey, maps critical user journeys, prototypes in low fidelity then sprints, validates with A/B and phased rollouts (email proof-of-concept first), and enforces a UX QA with P0–P3 prioritization.
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chapters (22)
- 0:00Start
- 3:35Ux Is Not about How Something Looks
- 4:13What Good Ux Is
- 5:21Disclaimer
- 6:03Uncover the Ux Process
- 8:52User Feedback
- 11:20Determine User Satisfaction
- 14:30Importance of User Flows and User Journeys
- 15:18Critical User Journeys
- 16:56Success Metrics
- 18:35Learning from Inspiration
- 19:27Wireframes
- 20:49Sprint Methodology
- 21:48Evaluate
- 23:28Summative Testing
- 23:40The Roses Buds and Thorns Methods
- 29:06Atomic Design
- 29:44Internationalization
- 32:23Create a Ux Qa Method
- 36:18Ux Unrealistically Expects Perfection
- 38:23Recap
- 40:50Return on Investment in Ux
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