Swimsanity - The Decoy Games Journey

on YouTube ↗13m

" summary

Two brothers go from a Flash prototype to a console release using the Unity engine, learn everything from free tutorials, and ship Swimsanity as a self-funded, part-time project; the game clears platform approval and lands on PC, Xbox, PS4 and Switch and gets featured on the Nindies showcase. Growth comes from repeated conventions, cold approaches to platform reps, a press kit (doPressKit.com) and persistent follow-up; early builds were “trash” but iterative public playtests and networking turn it into an award‑winning release.

AI-written summary · about

" chapters (4)

1. 0:00Start
2. 3:47Make a Good Game
3. 9:29Console Approval
4. 10:41Go-to-Market Strategy

" related talks

• 20mCommunity-based games developmentKimmo Kari · Pocket Gamer Connects Helsinki 2018
• 38mThe good, the bad and the uglyRami Ismail · Gamelab Barcelona 2017
• 01h 06mStorm Boy: The Game Game Director PostmortemEllen Jurik · GCAP 2019
• 45mShare Your GamesColm Larkin · Konsoll 2017
• 13mIndie journey – From intensive care to hit game (clear vision)Dan Olsson · Pocket Gamer Connects London 2018
• 53mWhat's next in line for PC games?Sébastien Bénard, Milena Koljensic, Kimmo Kari, Tracey McGarrigan, David Roulin, Raimo Gratseff · Pocket Gamer Connects Helsinki 2018
• 01h 03m3 Steps for Founding a Successful Indie StudioGwen Frey · Konsoll 2018
• 46mWe Don’t Know, Until We Know: Embracing Niche Passions and Specific Stories in GamesJenny Windom · GCAP 2025