The Art and Commerce of Experience

on YouTube ↗46m

" summary

Aramique reviews a decade of interactive installations and immersive experiences created for museums, festivals and brands using art+technology practice, and contrasts earlier artist-centered projects with today’s experiential industry dominated by selfie-driven metrics. He names the shift in value and audience role—from passive participant to performing fan—and uses examples from his own work and global trends to explore commodification of experience and opportunities for storytelling, art and tech to move beyond selfie-focused design.

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