Digital Marketing Europe 2024
2024-03-20..2024-03-21
Vilnius, Lithuania
[Digital Marketing Europe 2022, Digital Marketing Europe 2023, Digital Marketing Europe 2024, Digital Marketing Europe 2025, Digital Marketing Europe 2026]
who it's for
digital marketers, seo specialists, ecommerce managers, email marketers, paid acquisition managers, content strategists, marketing leaders
topics
search generative experience; Google Shopping and Performance Max; Google Analytics 4 applications; google penalties and algorithms; multilingual content strategy for SEO; AI for email personalization; generative AI in marketing; AI-driven ecommerce brand building; using first-party data for paid ads; TikTok growth tactics; LinkedIn growth tactics for startups; emotion-driven video marketing
| title | author | length |
|---|---|---|
| Tomorrow’s SEO: How AI is Reshaping Search | Bastian Grimm | 45m |
Claims a migration workflow using vector database + embeddings reduces manual redirect mapping and reaches 90% accuracy in tests; demonstrates semantic… | ||
| Mastering Multilingual Content Strategies for International Success | Silvi Nunez | 40m |
Claims that 75% of online shoppers prefer native‑language buying and that 60% rarely buy from English‑only sites guide concrete steps: use machine translation… | ||
| The Latest Trends in Email Marketing and How They Can Shape Your Business | Robin de Wouters | 39m |
GDMA publishes an interactive dashboard that aggregates 122 billion emails across 69 countries from about 3 million campaigns, built to compare campaign-level… | ||
| Weird Hidden Things on a Website That People Don't Check | Gerry White | 36m |
Eight specific neglected files and settings and what fixing them actually changes: robots.txt quirks — blocking crawls doesn’t expunge pages from Google index… | ||
| E-Commerce Express: AI's Blueprint to Build a Brand in Under an Hour | Aurimas Paulius Gircys | 42m |
Demo runs a step‑by‑step build that generates prompts, logos, voiceovers, video and a Shopify shop using ChatGPT, bulk creative in Canva and checkout on… | ||
| Mastering Email Automation: Boosting Ecommerce Profitability | Stefan Chiriacescu | 46m |
Claims concrete results: clients' email programs drive $35M total sales with 70% from automated flows and average ROI around 65:1. Builds are practical… | ||
| Using 1st Party Data to Scale Paid Ads Customer Acquisition Campaigns | Vladyslav Zhovenko | 31m |
Own raw event logs and feed them back to ad networks via Facebook Conversions API rather than trusting processed reports; send as many PII and device fields as… | ||
| LinkedIn Growth Tactics for Startups | Raimonda Kriaučiūnaitė | 33m |
Advocates a stepwise stack: personal branding first, then employer and company content, finishing with paid ads; claims personal profiles drive engagement… | ||
| Personalization in Communication | Mike Korba | 44m |
Claims that 71% expect personalized communication and 76% get irritated if it does not happen motivate concrete steps: use GA4 events, build… | ||
| KEYNOTE | The Future of AI - How to Maximise Profits with AI | Sanjay Sauldie | 53m |
Shows a live demo of RightSonic auto-answering calendar invites and claims 90–95% inbox automation after three months of training, digests 400 newsletters into… | ||
| KEYNOTE | The Power of Emotion and Video Marketing | Jon Mowat | 53m |
Claims that emotional video changes behavior by shifting brain chemistry and that emotional-first ads drive growth are backed here with specifics: measured… | ||
| 5 Tips To Build A Long-lasting Relationship With Your Customers From an Intimacy Expert | Magda Kay | 53m |
Five concrete, repeatable tactics and real failures: a promised 10K launch promised 0 sales shows oversell risk; practical fixes include filter for… | ||
| Deep Work - Distractionless Working in a Stressful Environment | Sanjay Sauldie | 53m |
Claims specific enough to decide: average people check smartphones 150 times a day; a 3‑minute interruption costs 10–15 minutes to regain focus; 65%… | ||
| How to Succeed on TikTok | Alexander Morad | 53m |
Agency Brightmind claims a dataset of 200–300,000 videos manually logged to reverse‑engineer TikTok’s algorithm and shows concrete campaign outcomes: a KFC… | ||
| The Power of PPC in Multichannel Strategies | Gregory Holland | 53m |
Shows concrete tests and results: uses Google Ads, GA4, Search Console and SA360 to run geographic holdout tests that reveal when brand bids are redundant… | ||
| Leadership in the Digital Age: Navigating Challenges and Seizing Opportunities | Chris Simmance | 53m |
Claims include 46% distrust of managers and burnout rising up to 60%; a concrete failure is a £30,000 PPC loss that cost a client and exposed poor leadership… | ||
| KEYNOTE Why Honesty Matters in Digital Marketing | Harri Olavinsilta | 51m |
Title declares provocation but the content gives numbers and experiments: a cited finding that 10-year-olds prefer cancer to being overweight, AI image tests… | ||
| How to Become a Purpose Driven Brand | Alexander Novicov | 51m |
Claim: 95% of buying decisions are subconscious and 82% of people want brands to align with their values. Examples: a 126 km 6,800 m elevation race where the… | ||
| Superheroes Unmasked: Project Management Secrets in Digital | Vicky Simmance | 51m |
Practical playbook: use ClickUp monday com or Coda with Harvest and HubSpot integrations, and add ClickUp AI to generate briefs and create onboarding… | ||
| Navigating Customer Expectations and Market Realities in the AI Era | Andrii Burlutskyi | 51m |
Contains concrete tactics and results: a freemium tool koa.com surfaces visiting companies so follow‑up via LinkedIn Sales Navigator converts; an email… | ||
| KEYNOTE | Neural Networks and Internet Marketing | Dixon Jones | 49m |
Claims a repeatable method called neural marketing and proves it with a thought experiment to sell electric guitars to beekeepers using concrete signals: bees… | ||
| Generative AI and Email Personalization | Dmitry Kudrenko | 48m |
Prototype pipeline that turns a landing page into a 10+ email campaign and editable email link, built with a Python sandbox on Replit, Stripo modules, GPT‑4… | ||
| AI Solutions for Modern Digital Marketing | Dixon Jones, Fili Wiese, Thierry Ngutegure, Robin de Wouters | 48m |
Claims that the EU AI Act is the first full regulation and will take effect in about two years are stated alongside the practical takeaway that many large… | ||
| Google Shopping & Performance Max: How To 2x Your ROAS in 2024 | Duane Brown | 48m |
Claims a repeatable process that doubles ROAS by prioritising the shopping feed — 80% of the work goes into SKU titles, descriptions, GTINs and extra-image… | ||
| 3 Very Practical Applications of Google Analytics 4 | Krzysztof Marzec | 48m |
Three concrete GA4 uses appear: use the demo account to reproduce steps, build explorations that surface landing pages with low engagement and a new engaged… | ||
| Google Penalties vs Google Algorithms, Explained by Ex-Google Engineer | Fili Wiese | 48m |
Distinguishes algorithmic shifts from manual penalties, explaining that algorithms are automatic “black boxes” while penalties are human-applied and documented… | ||
| Why We Need to Understand Data & SEO in 2024 | Gerry White | 47m |
Analytics often records a huge 45% direct black hole that actually hides referrals from apps, Discover and Gemini; a tiny bookmarklet JavaScript referrer fixes… | ||
| Navigating the SEO Landscape: Trends and Tactics | Gerry White, Aurimas Paulius Gircys, Jason Barnard, Sanjay Sauldie, Bastian Grimm | 47m |
Panel claims concrete wins and failures: automation and ML handle tedious analysis but require curated training data; search visibility still pays (example… | ||
| Mastering Google's Search Generative Experience: Knowledge and Recommendations | Jason Barnard | 47m |
Claims that SGE appears on 91.4% of brand SERPs and that 62% of SGE content is not in the top 10 drive the urgency; tools cited include Authoritas, ChatGPT… | ||
| Thierry Ngutegure | Thierry Ngutegure | 47m |
Shows a stepwise method: audit existing CRMs and analytics, break data silos with a centralized dashboard using Looker Studio and Tableau, clean and align… | ||
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