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Delivery Metrics: the good, the bad, and the totally ridiculous

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Argues that delivery metrics can surface real problems but also distort behaviour: cites DORA metrics (four research-backed measures), notes over a billion dollars of VC funding into metrics tooling, and recommends team-level metrics only — never individual targets — because measurement becomes a target (example: inflated story points turning everything into a 13). Gives concrete metric to track: time from PR submission to review start, shows a commercial pipeline that pulls data from GitHub and CI and highlights impediments while warning of gaming.

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