From Zero to Data as a Product in 60 Days: Anatomy of a Successful Data Product Launch
summary
A Michelin Simix team of four describes launching a paid data-as-product from zero to first sales in 60 days by running a 3.5-day design sprint, validating with tiny test datasets (3–10 rows), using Prestashop for checkout and manual fulfillment, and iterating with user tests. They report first orders five days after the MVP, an NPS above 75 and eventual cumulative revenue over €1M, while using distributed governance and a vision-driven workflow without user stories for six months.
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chapters (16)
- 0:00Introduction
- 1:29Michelin Simix product
- 4:43Data as a product
- 9:3960-day launch context
- 13:52Reverse approach and tests
- 16:00MVP development
- 21:58Real-world testing
- 23:43Monetizing data
- 26:55First sales and validation
- 27:16Team culture
- 30:05User-impact approach
- 31:52Start small
- 35:24Advice for managers
- 36:49Simix results today
- 38:16Three pillars
- 39:01Q&A
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