From Science to Self-Knowledge; the evolution of design thinking
summary
Claims that design thinking improves when preceded by self-knowledge, adding a step to the scientific-method → design-thinking chain; uses a concrete method called applied empathy operationalized as seven empathic archetypes and a prototype survey/tool to measure those archetypes at scale. Cites concrete analogies and data — the Event Horizon image relied on 5 petabytes of data shipped on over a thousand hard drives and arrays like ALMA with 66 movable antennas — and reports the prototype helped change behavior and improve a fraught client call.
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chapters (9)
- 0:00The first image of a black hole
- 1:26Immersive ethnography
- 2:53Design thinking's core
- 4:48Redefining empathy
- 6:42Context, climate, and weather
- 9:42Applied empathy and archetypes
- 11:17The seven empathic archetypes
- 14:52Self-knowledge as a tool
- 19:03Collaboration and future view
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