Leading Through Change Merging Two Marketplaces in Public
summary
Merged four acquired marketplaces into one platform that integrates 800+ suppliers across 130 countries, after pausing legacy work to pause all development on legacy products and recreated a single data model to preserve key features mapped from both codesets. The team maps every feature to customer value, accepts some throwaway code, and endures temporary customer and engineer frustration; outcome is a unified foundation that replaces brittle patchwork and enables iterative releases and faster product convergence.
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chapters (6)
- 0:00Introduction and personal story
- 3:39About Send and its purpose
- 6:05Three pillars of merger complexity
- 9:56Public company transparency challenges
- 11:19Key lessons learned from transformation
- 14:58Summary and future outlook
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