Starz TV plans to sell its stream directly to consumers, says
summary
Starz is moving from wholesale to direct-to-consumer with a live DTC app priced at $8.99 DTC price, plus an offline download/offline viewing feature already enabled. Rollout is under a year old, with early data prompting more premieres to reduce churn and targeting underserved groups—target underserved African-American and female audiences—and a planned cash option: prepaid cards at checkout like iTunes cards for customers without credit cards, aiming to increase reach while keeping economics and consumer data closer to the platform.
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