AwesomenessTV's CEO says millennials are so yesterday
summary
Company argues stop talking about millennials and instead builds for Gen Z, making short social-first shows and theatrical films; early low-budget film Expelled ($600k) hits #1 on iTunes and stays top 10, and Before I Fall goes wide after Sundance. Ownership sits with Comcast (51%) plus Verizon and Hearst investors; operations deliver ~40 shows/week across ~30 platforms with ~400 staff. Strategy treats content as our marketing, prioritizes YouTube, Snapchat, Facebook, and shows social distribution reliably drives discovery and paid distribution.
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chapters (15)
- 0:00Company ownership structure
- 1:51Millennials vs Gen Z focus
- 3:58Content as marketing strategy
- 6:08First theatrical release
- 8:57Brand connection with Gen Z
- 10:42Gen Z values and representation
- 13:13Snapchat and social platforms
- 15:20YouTube discovery challenges
- 17:05VR and storytelling limits
- 18:28Political engagement in content
- 24:08Future of content in 5 years
- 26:14Industry players and disruption
- 28:21Critical media players today
- 30:51Hollywood’s digital adaptation
- 31:11Audience questions begin
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