Life Lessons from the Field
summary
This lays out ten life lessons distilled from 45 years of practice: design truths that survive technology, picked concrete tools and processes (hand‑drawn typography, inlaid wood, Photoshop mockups that get built, painted façades, large digital signage) and the surprising scales and durations — a 24‑year client relationship, 17 years of poster work turned seasons, a mile‑long Rockaway boardwalk using a custom Rockaway wide font, a 125‑ft rotating sign, 500 catalogued A’s, and a 560‑page monograph — plus the tactical claim that working for free strategically buys visibility and capability.
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chapters (11)
- 0:00Intro
- 1:18Fall in love with something designed
- 3:35Heroes and mentors
- 5:59Push back against something
- 8:55Defy the career staircase
- 9:12Learn from your mistakes
- 11:28Stay with something
- 17:02Becoming new again
- 29:05Personal Expression
- 32:23Working for Free
- 35:32Changing with the Times
