The Importance of Failing Successfully
summary
Pitch Interactive describes 23+ years of practice and shows exact artifacts: a 4x5 array of 55‑inch HD TVs with 36 touch points, a shelved California reservoir prototype built in two weeks, a data‑driven live logo concept using Firefox Bugzilla histograms and an Erik Spiekermann typeface, and a production lobby wall for Norfolk Southern that pulls 24‑hour live train telemetry into color‑coded arcs. Claims include lessons on measuring failure by learning vs consequence and concrete choices made when projects break.
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chapters (9)
- 0:00Start
- 0:09Pitch Interactive, Inc.
- 4:30Knowledge Gained
- 5:36Low Consequence High Learning
- 11:07High Consequence High Learning
- 15:11mozilla
- 17:03Low Consequence Low Learning
- 24:25What to do about failure
- 24:51After you've worked through all the solutions you're willing to work througti, know when to walk away from a project or relationship.
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