Introducing Salesforce Genie: A real-time platform for customer magic

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" summary

Salesforce Genie is a real-time hyperscale data platform that ingests streaming and batch data into Parquet on S3, processes with Spark on EMR, serves hot profiles in DynamoDB, uses Iceberg table metadata, and queries via Presto/Trino. It builds harmonized models, runs identity resolution (example: 7.6M profiles to 3M unified), materializes RFM scores, exposes data to Snowflake and SageMaker without ETL, and powers activations and data actions; customers report up to 35x more conversions.

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" chapters (16)

1. 0:00Introduction and overview
2. 1:46Why Salesforce Genie was built
3. 6:59Genie platform architecture
4. 13:01Data ingestion and preparation
5. 15:27Canonical data models and mapping
6. 17:54Identity resolution and customer graph
7. 20:03Building insights and metrics
8. 22:31Real-time customer experiences
9. 26:47Architectural patterns and principles
10. 31:44Storage layer and cloud tables
11. 34:10Data sharing with external warehouses
12. 39:10Data spaces and security
13. 40:11Data actions and change events
14. 41:16Why invest in Genie
15. 43:44Customer use cases and demos
16. 46:00Q&A and closing

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