Designing for Gender Equity
summary
Research from Google Go and the "Toward Gender Equity Online" report shows a global 26% gap with men outnumbering women online in two thirds of countries and in India women make up roughly a third of internet users; device sharing is common (29% borrow primary access, 39% share monthly). Concrete fixes include Unicode adding explicit female emoji options (2016), Translate returning multiple gendered alternatives, Pinterest’s skin tone picker, Duo’s lighting/skintone rendering (improved metrics), Chrome making incognito mode clearer, Facebook’s profile-picture guard, Maps’ route-deviation alerts and RedBus reserved seats.
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chapters (14)
- 0:00Start
- 0:06Designing for Gender Equity
- 6:33Gender Gap
- 7:02The Online Gender Gaps around the World
- 9:02Main Themes
- 9:45Core Principles
- 16:47Skin Tone Picker
- 18:06Privacy
- 20:12Incognito Mode in Chrome
- 21:40Facebook's Profile Picture Guard
- 24:07Phone Harassment
- 27:53Conclusion
- 31:16Focus Groups
- 35:42Recommended Research Method
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