My Gender Is Emoji Pizza Unicorn...
summary
Pinterest ships expanded gender options on signup by adding an optional string field to the user model, changing middleware and API surfaces, and updating web, iOS and Android UIs. Initial A/B testing with a hover-trigger and extra radio button drops signups ~1% while a click-trigger version returns signups to baseline A/B test showed −1% then flat. Mobile redesign improves metrics versus the old flow. User research and social feedback are positive and the feature rolls out companywide with measured success iOS and Android support.
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chapters (13)
- 0:00Start
- 0:40Gender forms
- 1:44Omg career change
- 2:11terrified
- 2:47Conversations
- 5:21Settings page
- 5:50Unexpected support
- 6:47Design iterations
- 9:08Blocked
- 11:07Signups down 1%
- 11:29Signups flat
- 12:49Thinking
- 13:46I'm nonbinary!
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