No pitch hot
summary
A clear claim: a pitch wins only by shrinking the gap between how much the pitcher cares and what the listener wants. Concrete tools: watch cues like glazed eyes or leaning in and online typing as signals, tune the message to address those specific wants, and use small tests (five‑minute pitch, ask for five dollars) to calibrate friction. Examples include cookie sales, crypto hostility, and panhandling to show how relevance—not coolness—determines success.
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