Corporate Culture as Motor and Enabler of Transformation
summary
Panelists from Airbus and Otto Group discuss how corporate culture and HR practices enable transformation by fostering innovation, scalability, and resilience amid economic and technological disruption. They focus on HR as a strategic partner that promotes values-based behavior, sustainable performance, and the targeted development of future-relevant skills.
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chapters (8)
- 0:00Corporate culture basics
- 2:49Innovation necessity
- 8:05Finance vs people goals
- 11:14Resilience through leadership
- 13:23Digital and green transformation
- 20:09Performance culture driver
- 26:03European values competition
- 28:20Summary
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