Dark Patterns: Psychological Tricks to Manipulate Decisions
summary
Covers dark UX patterns used in web interfaces—specific psychological tricks from neuromarketing that manipulate decisions (e.g., scarcity notices like “only 3 left,” social proof, urgency). Explains how these patterns work psychologically, which usability/UX factors matter, and shows concrete implementation examples in HTML, JavaScript and PHP while discussing ethical boundaries between optimization and customer exploitation.
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chapters (7)
- 0:00Welcome
- 6:41Neuromarketing in supermarkets
- 18:52Priming and decision steering
- 27:01Contrast principle and price tricks
- 36:06Semiotics and psychological ratings
- 42:30Dark Patterns in detail
- 54:15Summary
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