Discussion: Whither Journalism?
summary
Debate centers on who pays, who creates, and what actually scales: newspapers report 820,000 home delivery subs as stable while Murdoch pushes paywalls; Google says it drives traffic and pays out >$5 billion to publishers and sends over a billion clicks a month, while exchanges and behavioral targeting shift ad buying by audience not brand. Huffington Post runs with six editors out of 60 plus unpaid contributors and an investigative fund; experiments like Fast Flip and e‑readers (Kindle/Nook, Android promised) test new distribution and monetization.
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chapters (9)
- 0:00The future of newspapers
- 2:58Paying for news content
- 6:05Google's role in traffic
- 8:24Huffington Post strategy
- 12:36The journalism business model
- 16:02Innovation and disruption
- 23:26New platforms and devices
- 28:53Advertising and quality
- 36:17Trust and audience connection
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