Your Attention Please – Why Some Tokens Succeed and Others Fail
summary
Crypto markets show 42 million tokens and roughly one token per 14 users, so success depends on attention not tech alone. Networks follow Metco's and Barabasi's laws, so adding users multiplies value and the biggest networks win. Human hormones drive adoption: oxytocin and dopamine create trust and reinforcement. Growth paths are listed: make people rich, airdrops, paid marketing, PR, viral product features, and influence — examples include viral sharing features and influencer pushes from funds like Multicoin that propelled Aptos and Sui.
AI-written summary · about
chapters (11)
- 0:00Tokens succeed or fail
- 2:17Networks and Metcalfe’s law
- 4:22Building crypto community
- 6:11Hormones and marketing
- 11:13Evoking oxytocin and trust
- 13:44Rich no longer works
- 14:48Paid marketing and trust
- 15:52PR and emotional connection
- 16:33Viral features and dopamine
- 17:37Influence as trust shortcut
- 20:57Network effects: Aptos vs Sui
related talks
20mHow to Grab Attention in Web3
16mAnimoca Brands
21mHow the Adoption and Evolution of NFTs and DAOs Will Benefit Social Tokens
15mIntroducing Animoca Brands
24mEngage-to-Earn, SocialFi, and the Dream of Mass Adoption
41mTech treasure hunt: Uncovering goldmines in startup innovations
33mThe Power of Engagement
13mMarkets - Brave New World