Breaking Out of the Web3 Marketing Nightmare
summary
Claims that marketing is the main barrier to mainstream crypto adoption with less than 1% have wallets, pinpoints three failures: cult over craft, vanity over value and not knowing real users, and backs it with numbers like 80-90% of airdrops sold in 30 days. Recommends hiring experienced marketers, measuring customer metrics (MAUs, LTV, CAC), spending 10–20% of team time on user interviews, and using airdrops to incentivize long‑term behavior rather than short‑term flips.
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