Blending UX & Marketing
summary
Recreates Ubuntu’s download flow into a hover-to-download that starts the file immediately and moves the donation ask after download; contributions do not drop. Institutes weekly 45‑minute web/marketing syncs with the VP to align content and sprints. Builds a templated product page for 17 products, tests the Mars server page and sees higher conversions, better SEO and deeper scroll. Publishes a plans and pricing page that becomes the top lead generator, exposes live install stats for transparency, and removes a compatibility section that was hurting trust.
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chapters (10)
- 0:00Introduction
- 1:52UX in open-source marketing
- 2:54Simplify download journey
- 5:47Weekly UX-marketing sync
- 7:59Rotating homepage takeovers
- 9:45Standardize product pages
- 15:08Show pricing transparently
- 18:01Share user data openly
- 19:51Promote features selectively
- 20:54Summary and new role
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