How I Built $100M Quilting Business & Bought a Town
summary
Built a $100M quilting company by turning a hobby into e-commerce: a daily deal site plus early YouTube videos starring the founder’s mom, paired with carefully targeted emails that scale to ~1M subscribers and a 70% open rate. Fulfillment runs out of multiple retail warehouses, moving from custom platforms to Shopify migration for speed. Bought and renovated 27 buildings to create 15 themed quilt shops, draws hundreds of thousands of visitors a year, buys a second 300-person town, and plans multi‑million dollar development that is already reviving local commerce.
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chapters (7)
- 0:00Intro
- 1:04Attracting Customers to Small Towns
- 7:18Diverse Business Growth
- 12:40Expanding to Second Town
- 17:00Budgeting for Town Development
- 18:48Oversaturation and Global Potential
- 23:07Entrepreneurial Advice








