Beyond generic goodstuff: Helping teams navigate context
summary
Claims that universally touted practices become a trap when applied without context and that concrete navigation beats slogans. Example: adding unit tests with coverage ratchet at a startup slows delivery and does not stop production breakage because tests target the wrong problems. Practical method: ask What are we trying to do?, What are the biggest obstacles?, What will effectively overcome them? Case outcome: build an MVP, use design partners, iterate. Recommended readings: Good Strategy Bad Strategy Kill It With Fire Staff Engineers Path.
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