Enhancing Privacy through the Visual Design of Privacy Notices: Exploring the Interplay
summary
A 620-person online experiment tests visual tweaks: policy text stays constant while some versions add anthropomorphic comic framing and some add switches next to policy sections for granular control; curiosity is measured and affect is recorded pre/post. Results show N=620 that control increases positive affect, people who change switches score higher on comprehension and lower on disclosure, framing yields no effect, time-on-page strongly predicts comprehension, and affect moderates the privacy-concerns → disclosure pathway.
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chapters (8)
- 0:00Intro
- 0:38Problem
- 1:52Research questions
- 3:07Method
- 7:01Analysis
- 9:13Results: visual design
- 10:37Results: psychological factors
- 11:50Summary
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