Designing Across Cultures
summary
Yiying Lu presents concrete examples from her 10 years designing for global brands—Disney, Twitter, Wasabi Warriors and others—explaining the visual development of projects like the Twitter Fail Whale and the official Dumpling Emoji. She describes her workflow and problem-solving for bilingual and localized campaigns (Shanghai Disney recruitment, Home789, and 500 Startups’ Korean and Indian localization), focusing on logos, illustrations and typography techniques used to navigate cultural differences.
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