Shopify Unite 2017
2017-04-20..2017-04-21
San Francisco, United States
as the organisers put it
Unite 2017 will take place from April 20 - 21 at the Fort Mason Center in San Francisco, California.
| title | author | length |
|---|---|---|
| Take the Path That Leads to More Entrepreneurs | Tobi Lütke | 19m |
Argues that entrepreneurship is declining yet can be reversed by lowering the actual barriers to start and scale a store, describing Shopify’s app and partner… | ||
| Welcome to Shopify Unite | Harley Finkelstein | 10m |
Shopify presents the partner economy as a measurable market: partners earn $430M in 2016 versus Shopify’s $389M while merchants sell $15B on the platform… | ||
| Insights on Shopify Merchants | Lynsey Thornton | 15m |
Shopify reports about over 1 million active users and 375,000 stores at the end of 2016 (now ~400,000) based on 100,000 survey responses, thousands of… | ||
| Today: Shopify Merchants and Consumers | Satish Kanwar | 23m |
Shopify highlights concrete launches and numbers: a public sales channel apps platform using the same APIs as the online store, nearly 60% of merchants selling… | ||
| Solving Complex Problems, Simply | Christopher Lobay | 15m |
Shopify unveils concrete platform work: a new discounts engine that handles combinations of products, customer groups, order minimums and offers bulk code… | ||
| Shopify Platform and App Extensibility | Atlee Clark | 23m |
Shopify reports over 40 billion API calls in 2017 and unveils concrete developer tools: a draft orders API to create/edit/complete invoices (used by Ultimate… | ||
| Powered by Shopify: Pop-Ups and Point of Sale | IBK Ajila, Cody Debacker | 20m |
Argues that retail isn’t dying but shifting to experience-driven commerce, and backs it with concrete work: Shopify builds global pop-ups over six months, runs… | ||
| Mobile-First Apps | Carson Brown, Tom Burns | 23m |
Shopify builds a full native app called mobile Shopify (launched Sept 2016) that doubles monthly usage and sees 63,000 shops access partner apps on mobile web… | ||
| Theme Development: New Tools, Better Liquid | Nathan Ferguson, David Cornu | 40m |
Announces concrete theme features: new Liquid settings (image picker, article, video, HTML), image drop now includes width height and aspect ratio and Shopify… | ||
| Shopify Polaris: A Design System for Better Shopify App UX | Monika Piotrowicz, KYLE PEATT | 33m |
Polaris is a full design system with 40+ components, a Sketch UI kit, compiled CSS plus SASS source, and a live style guide with an API playground that shows… | ||
| Building Storefronts Anywhere | MINA SMART | 17m |
Announces a new Storefront API that exposes products, collections, customer auth, a real cart API with shipping taxes and cart scripts, and checkout as GraphQL… | ||
| Working Together to Win Plus Deals | Mark Bergen, Alicia Cornell | 41m |
Covers how to identify and close Shopify Plus prospects using concrete signals, case studies and process steps: migrations from on‑prem and mid‑market… | ||
| Designing the Best Support Solution | Marcie Murray, Mikkel Svane | 35m |
Shopify describes how support grows from less than 10 people to a scaled org using Zendesk’s maturity model, claiming Zendesk runs ~1,700 employees with… | ||
| Shopify Plus: A Year in Review | Loren Padelford | 30m |
Shopify Plus starts as a 2015 experiment and becomes a business that adds 2,500 customers in two years, claims second‑largest market share by customer count… | ||
| Building Powerful Marketing Apps | Jen Chow, Daniel Patricio | 31m |
Shopify shows concrete platform work: a new marketing events API that tags campaigns (email, Facebook, paid) so orders carry rich context, a clarified… | ||
| Building Integrated and Flexible Sales Channel Apps | Helen Tran, Luke Reeves | 36m |
Shopify exposes a Channels SDK that developers use with an embedded app SDK, a Resource Feedback API, a Product Listings/Storefront GraphQL API and a Checkout… | ||
| Designing Ecommerce for Who Your Customers Want to Be | Serena Ngai | 12m |
Design aligns with business goals by shaping who customers feel they become when they buy: a 1929 publicity stunt Torches of Freedom reframes cigarettes as… | ||
| Opportunities for Your Next Shopify App | Sarah Siu, Todd Coulthard | 18m |
App interest and installs accelerate in 2017 and half of the top 25 apps from 2016 are newcomers, so disruption is possible; successful cases include a… | ||
| How to Effectively Scope Shopify Projects: Partner Panel | Simon Heaton | 49m |
Panelists explain scoping as a practical checklist: break projects into four components: design functional integrations data migration, run a paid discovery… | ||
| Reducing Commerce Complexity | Solmaz Shahalizadeh, Mohammad Hashemi | 24m |
Shopify packages a decade of data into features that actually move metrics: Shopify Pay cuts checkout time by over 40%, runs on 15,000 merchants with hundreds… | ||
| An AMA with Shopify’s Tobi Lütke | Tobi Lütke | 52m |
Says Shopify declines to add native subscriptions because buyer demand is smaller than merchant requests and managing recurring billing needs about 15 new… | ||
| Examining Shopify Plus Merchant Personas | HANA ABAZA | 17m |
Shopify Plus profiles merchants by complexity not size, splitting them into emerging, expanding, mature segments and evaluating tech, data, go-to-market… | ||
| Native Mobile Apps | FAHD ANANTA | 16m |
Shopify announces a Mobile Buy SDK 3.0 for iOS and Android that uses the new GraphQL storefront API to return a single-request GraphQL payload (search by tags… | ||
| Wholesale as a Channel for Growth | Davis Neable | 39m |
Shopify Plus adds an integrated wholesale channel that spins up a branded B2B storefront in hours, lets merchants create price lists tied to tagged buyers, and… | ||
| Building Custom Commerce Experiences | DAVID MOELLENKAMP | 20m |
Announces the storefront API and SDK foundations for mobile, Unity and new channels, then details cart and checkout extensions: scripts run over 100 million… | ||
| Redefining Discounts | DARIA KOURILINA | 23m |
Announces a new Price Rules platform and Prices API in beta that replaces the old private discount API and opens discounts to all merchants with a new UI and… | ||
| How Flash Sales Improved Our Capacity to Handle Scale | DALE NEUFELD, DAVID MOELLENKAMP | 23m |
Shopify describes concrete engineering moves: doubling database shards from 10 to >20, adding checkout throttle that queues starting at 100 checkouts/sec, and… | ||
| Stories of Success: Merchant Panel | Lily Rogers | 28m |
Migration from Magento to Shopify cuts rebuild cost from $30,000 to $2,000 and enables rapid plug‑and‑play testing; Looker consolidates Shopify and channel… | ||
| The Shopify Plus Partner Program | Martyn Boddy | 18m |
Program timeline and metrics: launched June 7, 2016 with 47 partners, adds 50 more in 2016 and reaches over 125 partners today; partners jointly onboard big… | ||
| Product Management Fundamentals from Ideation to Launch: Partner Panel | Michael Perry | 42m |
Panel lists concrete product decisions: Pixie offers on-demand image edits and optimization with a 24‑hour turnaround and validates features by 800 images in… | ||
| Marketing Your Shopify App in The Shopify App Store | Blair Beckwith, Sarah-Jane Morris | 19m |
App Store growth moves from under 100 to over 1,500 apps and ranking favors product signals: use Polaris UI kit and the Embedded App SDK, charge through the… | ||
| Building and Growing an Engaged Community: Partner Panel | Keir Whitaker | 42m |
Shopify partners report concrete results: partner meetups scale from 50 meetups attracting 3,000 attendees in 2016 to bigger regional events; London meetups… | ||
| Building Your Shopify App Backend for High-Volume Merchants | Nicholas Mulder | 18m |
Practical backend tactics: pick measurable SLOs (availability, latency, throughput), instrument with DataDog/New Relic, and pursue 1% improvements every day… | ||
| Powered By Shopify: Popups and Point Of Sale | IBK Ajila, Cody Debacker | 20m |
Shopify builds pop-up shops worldwide over six months, runs millions of orders through new hardware and reports 40% of merchants want in-person sales; retail… | ||
| How Your Agency Can Maximize Marketing With Any Budget: Partner Panel | Courtney Symons | 33m |
Quarter-hour tactics and firm numbers: run your own quarterly Shopify or e‑commerce events to meet leads face‑to‑face, target a tiny list and send a box to a… | ||
| Shopify App Support & Building Merchant Loyalty: Partner Panel | Lauren Harris, Oren Harris | 56m |
Panel describes concrete support practices: teams range from one full‑time rep to seven people, apps scale from 2 to 10+ and one company serves ~60,000… | ||
| Scaling the Shopify Partner Ecosystem | Shawn French, Lucas Matheson | 16m |
Announces a rebuilt new partner dashboard using the Polaris design system with keyboard search, a find feature for apps/themes/stores, a store details view… | ||
| Building Shopify Apps for Shopify Plus Merchants | Steve Haase | 20m |
Shopify Plus merchants run at scale: 75th-percentile stores average 82 orders/day (vs 2), 512/week (vs 4), ~1,686 products (vs 130) and ~27 installed apps (vs… | ||
| Trends in Media and Retail: Interview with Ben Kaufman of BuzzFeed | Ben Kaufman | 15m |
Join us for an interview with Ben Kaufman, Head of Product Labs at Buzzfeed, to talk about product development, upcoming trends in media and retail, and… | ||
| Working with Shopify Plus Clients: Advice from Shopify Plus Partners | Jordan Knapp | 59m |
Panelists describe concrete practices for Shopify Plus work: migrating dozens of stores (Seed CMS scales from ~5 to 14 devs handling frequent migrations)… | ||
| nothing matches | ||