Made for Samsung: A Shortcut to Samsung Users
summary
Made for Samsung is a partner program that produces concrete integrations: Weather Channel adds calendar sync and a smart alarm tied to events, Lifesum links with Samsung Health, Galaxy Watch and Samsung Pay, Booking.com ships a Samsung deal badge and fast‑lane Genius offers, Shutterfly runs a refreshed promotion (now a free Galaxy phone case) and integrates with Galaxy subscriptions, and VSCO reports 1M downloads/month on Samsung devices and launches a Samsung‑exclusive filters app. Results include award recognition, high new‑customer order rates (Shutterfly ~3–4x) and active testing across devices.
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chapters (12)
- 0:00Introduction
- 4:57How did the conversation start
- 8:18Is it a nobrainer
- 12:00The Weather Channel
- 14:06Collaboration
- 21:08Marketing Strategy
- 22:25Marketing Challenges
- 28:54Sharing with other developers
- 38:01Integrations
- 39:15AI Challenges
- 44:37Incrementality
- 48:31Retention
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