Looking Ahead: An Expert Panel Discussion on How to Monetize IoT
summary
Panelists argue monetization requires concrete claims not buzz: target the $155 billion by 2023 home IoT opportunity with repeat services (security, connectivity) rather than one‑off hardware. Examples: Stratus scales to 250,000 units across 1,100 buildings using volume pricing to drive ROIs for property managers; Vodafone pilots a consumer security bundle live in multiple European markets via a safety starter kit and subscription testing. Key blockers: low mass‑market awareness, hardware quality, cross‑market variation, and need for partnerships and AI‑driven automation.
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chapters (5)
- 0:00Start
- 4:00Why Iot
- 32:55Scalability
- 41:23Learnings
- 43:12The Speed of Technology Is Faster than the Speed of Adoption
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