OKR in Russia: Case Studies of Implementing the New Goal-Setting System Across Industries
summary
Presentation examines real Russian implementations of OKR (Objectives and Key Results) across multiple industries, describing specific cases of adopting the OKR goal-setting system. It covers the problems organizations faced when introducing OKR and the practical approaches and practices used during rollout in different sectors.
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chapters (13)
- 0:00Introduction
- 2:42Goal-setting evolution
- 8:02OKR concept
- 12:16Operational vs project OKR
- 16:19OKR goals and key results
- 19:12OKR goal structure
- 23:27OKR in marketing and sales
- 27:02Cross-functional teams
- 30:12Aligning company goals
- 33:01Common OKR mistakes
- 36:14OKR implementation steps
- 38:18OKR in Russia
- 42:55Summary
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