Understanding and Shaping Urban Mobility Using Dollars and Data I
summary
Pilot programs pay tiny incentives and use lotteries and games to shift commute timing, then measure real trips. Trials move Infosys cohorts of ~20,000, a Stanford Capri pilot of 4,000 drivers with $1/week average payments (~$0.10/trip), and Singapore’s Travel Smart that grows to 400,000 users; personalized offers and friend referrals (user-acquisition at ~$0.25) raise engagement. Result: consistent ~10% aggregate peak-to-off-peak shift in deployed systems, lower cost per minute shifted than pricing, and productized offerings integrated into mapping/dispatch platforms.
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chapters (19)
- 0:00Intro
- 1:37Background
- 4:09Overview of Presentation
- 10:00Transportation Architecture of the 20th Century
- 11:38Transportation Systems of the 21st Century
- 12:59Commerce and Retail in the 20th Century
- 16:25Nudge Engines: The Main Elements
- 18:04Money: Charges vs Incentives
- 22:48Two envelopes game, version 2
- 24:35Lottery payoff: version 1
- 25:50Version 2: A game
- 28:53User engagement!
- 31:31Recylers' reward choices
- 39:14Insinc friend recruitment data
- 41:54Friends induce behavior change: Steptacular
- 44:09Stickiness
- 47:43Personalized offers
- 49:25Incentives: Singapore MRT
- 59:31Promoting public transit
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