E-scooter brand unu's CEO unveils how he built an automotive brand from scratch
summary
Berlin startup unu explains concrete results: an electric scooter with a removable battery, direct-to-consumer sales that cut ~30% dealer margin, and 77% of buyers who never owned a scooter before. The new unu 2.0 adds embedded navigation, GSM connectivity, cloud fleet management and an HMI built with Qt, all vertically integrated hardware, PCB, firmware and app work done in-house. Vehicle launches next year and the first-generation product already leads markets in Germany, France, Netherlands and Austria.
AI-written summary · about
chapters (5)
- 0:00The vision for urban mobility
- 1:31First product generation
- 3:53Introducing the Una 2.0
- 6:31Digital experience and HMI
- 8:35Closing and innovation
related talks
28mTechnology & Company building for Next Generation Mobility
15mLateral Innovation
23mUber and Europe: Partnering to Enable City Transformation I
27mHow to (E-)Drive Innovation
19mWhat you don't know about the car of the future
20mDriving Intelligence: The Software Shift Shaping Tomorrow’s Cars
16mFuture of Mobility hackathon pitches
03mDevoxx on Wheels