How to Build and Maintain Engineering Teams Focused on Product through Culture and Values
summary
Intercom explains how to build and maintain product-focused engineering teams by using frequent small releases (dozens of deploys per day), customer-driven iteration, and a product-focused variant of Test Driven Development guided by the motto “Don't make a wedding cake when a cupcake delivers real value.” The company enforces “ownership from day one”—new engineers do a first deploy on day one and deliver a feature in the first week—and supports these practices across a 700+ person, multi-office organization through values, continuous feedback, and improvement.
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