Building for Billions
summary
Product inclusion claims that designing for real users requires 12 dimensions of diversity and tests at four touch points: ideation, research and design, user testing, and marketing. Evidence includes fixing camera color tuning after image and proximity-sensor tests, shipping Duo low-light improvements for video calls, and running community co-creation and iterative testing. Business numbers: 1 billion people with disabilities, US Black buying power $1.4 trillion, and 2,000 internal inclusion champions who help test products.
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