From 0 to 100,000 users. Mistakes we made and Jobs to be Done
summary
Cai Li describes how Airfrov grew its mobile marketplace from launch to 100,000 users, explaining concrete mistakes made during growth and how they applied the Jobs to Be Done framework to better understand user needs. The talk focuses on using traveller-supplied time and luggage capacity as the core technology/market mechanism for sourcing hard-to-find overseas items and discusses operational and product lessons learned scaling that marketplace.
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