Delivering Performance Advertizing Outcomes at Scale Beyond Traditional Media Platforms.
summary
Claims that OEM channels unlock roughly 1 billion users outside Google and Meta and that OEM software revenue can grow from $600B to $1.2T by 2030. Describes three delivery formats — tiles format, banner impact and third‑party app listings — plus exclusive OEM contracts with Samsung, Xiaomi, Oppo and Vivo to list and promote apps on Samsung, Huawei, Xiaomi, Oppo and Microsoft stores. Reports DAU ~500M web and 100M app, 2–5% conversion rates, and a campaign reaching 20M users that drove 3,500 subscriptions.
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chapters (8)
- 0:00Performance advertising beyond platforms
- 1:02Why beyond Google and Facebook
- 4:53OEM hardware manufacturers role
- 9:05Navigating OEM ecosystem
- 11:37VB’s native OEM formats
- 14:28App installs via OEM stores
- 16:56Gaming partners results
- 19:05Q&A
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