AI is helping drive game monetization, player retention and UA for Games.
summary
A platform inserts an Amazon‑like store in the game lobby (few hours integration) that serves shoppable, rewarded ads and physical goods without interrupting play. Claims: live in ~120 games with access to ~150M players, 15% of users check the store daily and ~30% convert, and surveys say ~90% would buy if rewarded. Uses registration plus AI profiling for targeted merchandising, offers an interoperable wallet across games, and supports mobile, PC and web (not consoles).
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chapters (10)
- 0:00AI-driven game monetization
- 1:04In-game ad problems
- 2:53Scooty’s AI monetization
- 6:47Revenue with gCommerce
- 9:00AI personalization insights
- 11:51Rewards and retention
- 13:18Digital marketplace
- 14:43User acquisition
- 15:45GDPR compliance
- 16:27Q&A
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