Publishers on their dream monetisation platform
summary
Publishers want concrete levers: clear eCPM and fill transparency across mediators, usable dashboards that merge ironSource and Unity Ads data, and lightweight SDKs that can be tested on small titles before rolling out. Direct in‑house mediation pays but costs years of engineering; third‑party partners save time but hide cuts — one experiment showing $25 vs $2 eCPMs per network collapsed total revenue when made fully transparent. Benchmarks matter (the 10–20% of users often drive ~80% of revenue) so platforms must deliver actionable benchmarks and no‑surprise SDKs.
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chapters (18)
- 0:00Dream monetization platform intro
- 1:35Panelist roles
- 3:02Ad monetization pain points
- 5:53Transparency in ad networks
- 8:00Player experience vs revenue
- 11:11Privacy and branded ads
- 13:16eCPM transparency pitfalls
- 15:23Brand interest in mobile ads
- 17:53Smaller publishers' brand challenges
- 19:59SDK integration experiments
- 22:31No SDK seamless monetization
- 24:18Ad targeting and data needs
- 25:43Testing ad partners
- 27:10Industry benchmarking needs
- 28:35Partner performance management
- 30:25Scaling revenue with partners
- 31:50Community transparency benefits
- 32:54Brand safety challenges
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