Building an effective paid UA operation for mobile apps in a multi-channel environment
summary
Company-built dashboard centralizes campaign creation, bid and budget changes, and creative management across networks, claiming to cut per-channel ops so teams need fewer hires. Product connects to ad networks (supporting 20 platforms today, 50 planned), exposes a pivot-table selection to act across channels and an assets repository for cross-network creatives, lets buyers flip winning videos between networks and shift budgets in clicks, and reports adoption by mid-to-large gaming advertisers.
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chapters (7)
- 0:00Introduction
- 1:56Diversify user acquisition channels
- 3:43Multi-channel UA challenges
- 6:09Centralized dashboard for campaigns
- 8:16Acting on portfolio data
- 10:02ROI of diversified UA
- 11:12Q&A
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