Panel: Success Spotlight: TikTok Strategies for New Title Launches.

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" summary

Panel gives concrete launch playbook for TikTok: exclusive launches drive attribution and organic buzz (one title reports >50% organic from TikTok), test 30–40 distinct creative concepts then scale winners (teams prepared ~50–100 creatives and swap them once or twice weekly), use TikTok Creative Challenge and creator briefs with lots of freedom, detect winners within ~12-hour winner signal on test campaigns, prioritize scale/CPI early then measure day‑1 retention and LTV, and avoid polished lies—real gameplay that retains users wins.

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" chapters (16)

1. 0:00TikTok game launch strategies
2. 1:11Speaker introductions
3. 3:02IDFA impact on UA
4. 4:46TikTok post-IDFA UA
5. 6:30Viral TikTok creatives
6. 8:36Creative production testing
7. 11:30TikTok Creative Challenges
8. 13:15Challenge briefs influencer insights
9. 18:07Creatives volume formats
10. 20:38Fast creative testing winners
11. 22:04Cross-channel creative testing
12. 24:33Organic profile Spark Ads
13. 25:38Future TikTok features
14. 27:03Long-term creative strategy
15. 31:16Key takeaways mobile publishers
16. 33:47Q&A