Why you must focus on ad whales for your UA strategy
summary
Ad revenue matters: top 10% of users generate roughly 60–70% of ad revenue, so building user-level ad data and exporting audiences to Facebook and Snapchat yields look-alikes of ad whales that have lower CPI, decent payer conversion and higher ROI than pure payer lookalikes. Nanobit scales UA from ~$200–300k to ~$2M monthly, reshuffles budget to ~50% ad-whale targeting, and sees large revenue uplifts (double-digit to triple growth) and sustainable scaling.
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chapters (6)
- 0:00Ad whales in UA strategy
- 5:41Ad whales and their impact
- 10:57Ad LTV and campaign profit
- 13:12Tracking ad whales
- 16:47Scaling with whale look-alikes
- 17:55Q&A
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