Digital marketing in Asia (China, Japan and South Korea)
summary
Company runs 450 people in China and 60 in Japan and claims advertisers over-focus on programmatic while missing organic channels that scale. Recommends Baidu SEO + Baidu Zhidao posts and community content to own first-page search, plus WeChat subscription account with custom keyboard to drive organic engagement and retention. Uses KOL live streams and influencer battles, pre-order platforms in Japan and Twitter-heavy campaigns that push a title to #2. Advises ~80% budget to paid media but insists combine paid with organic, device and offline placements.
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chapters (11)
- 0:00Digital marketing in Asia
- 1:06About Yeahmobi
- 2:28Search and social in China
- 7:47Organic search on Baidu
- 10:38WeChat beyond ads
- 13:48KOLs and live streaming
- 16:18OTT and mobile ads
- 18:24Japan influencer power
- 20:12Lights Out case study
- 22:21South Korea marketing
- 23:02Summary and Q&A
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