How Monster Strike Became the Biggest Mobile Game in the World
summary
Mixi’s Monster Strike grows by designing for local co‑op up to four players, deliberately launching with no tutorial to force peer teaching and viral spread, and tracking social metrics: 15 million players, 10 million daily multiplayer games, and roughly 18 billion total multiplayer sessions. Retention shows ~40% one‑year users and ~30% three‑plus‑year core users. Growth pairs vertical integration and media mix: movie tie‑ins with Warner Brothers, free short YouTube animation, eSports with a $600k prize pool, retail stores and 3 million trading cards shipped.
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chapters (10)
- 0:00Introduction
- 1:45About Mixi Group
- 4:25How many players
- 5:44Retention
- 7:15Revenue
- 7:32Brand Purpose
- 8:25BBQ Concept
- 9:02Evolution of Monster Strike
- 9:50Vertical Integration
- 15:34Marketing
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